***This event will be held in German*** Instagram is the most popular social platform for influencer marketing. Musicians and labels can also market their music via the platform. Steffen Geldner will answer your questions about the use of Instagram in the next session. Steffen Geldner is the founder of Antischlager, a collective for music and talent - with a label and marketing agency for digital. His current roster includes four musicians and two female influencers. At the Popakademie Baden-Württemberg, he worked for six years as a project manager for digital innovation, where he developed the curriculum with a digital focus and ran the Future Music Camp, among other things. He is now a lecturer at universities in Germany and Europe, focusing on digital music marketing. He also gives social media workshops and works as a consultant - always with a focus on the music industry. Together with Kim Hoss, he publishes the podcast "So ist das Leben". In dialogue with the participants, he will address the following topics, among others:

• Algorithm
• Engagement and organic growth
• Hashtags
• Best practices.

Participation is only possible with confirmed registration. We will then send you the link and password to register for the Zoom meeting! Photo by prateek katyal