Sprechstunde Musikwirtschaft – The driving force behind the success

Sprechstunde Musikwirtschaft: Superfans – The Driving Force Behind Success

In our upcoming office hour, we will focus on the unique audience that can make a significant difference in the music industry: Superfans. Markus Hahn, founder of the music streaming service fjalla and an experienced music business professional, will provide exciting insights and practical tips on how to identify, acquire, and retain this special fan base.

Topics Markus Will Cover:

1. Definition of Superfans:
   • Why are superfans so valuable, and what distinguishes them from casual listeners?
2. Characteristics of a Superfan:
   • Typical traits that help you identify true supporters.
3. Superlisteners in Numbers:
   • The percentage of monthly superfans and their impact on success.
4. K-Pop as a Model:
   • How the K-Pop world demonstrates the power that superfans can unleash.
5. Three Practical Hacks:
   • Get concrete strategies to identify and engage your superfans for the long term.

About Markus Hahn

Markus Hahn (33) is a versatile world traveler, content creator, and entrepreneur who expresses his passion for music through fjalla, an emerging music streaming service. With a music business diploma from SAE Berlin and over a decade of experience in the music industry, he is an expert in booking, management, and event organization.

In previous roles as an A&R, Head of Management, and Venue Manager, Markus successfully coordinated the complex logistics of a large event at the Berlin Dance Music Event 2021. His skill in building and maintaining relationships, coupled with his creative problem-solving abilities, has made him a sought-after expert in the music industry. Markus sees the world as his stage and is dedicated to inspiring people and connecting them through new experiences.

His extensive knowledge and personal passion for music make him the ideal person to illuminate the significance of superfans and their influence on success.

Registration

If you haven’t registered yet, you can do so here.

Take advantage of this opportunity to gain valuable insights and improve your strategies for engaging with superfans!