Classical:NEXT is the largest international industry gathering for classical and – more broadly – art music professionals, bringing together the most imaginative minds, the most forward-thinking music, the boldest ideas and exciting new projects. Innovation is the key word, and each year representatives from all sectors come together to shape the future of the classical […]
Sprechstunde Musikwirtschaft: Superfans – The Driving Force Behind Success In our upcoming office hour, we will focus on the unique audience that can make a significant difference in the music industry: Superfans. Markus Hahn, founder of the music streaming service fjalla and an experienced music business professional, will provide exciting insights and practical tips on […]
We would like to invite you to the next music industry consultation, which will take place on 31 October 2024. This time, Hannah Stenke from the IHK will be speaking on the topic of ‘Successful with trainee marketing’. Immerse yourself in the world of Gen Z and learn how to inspire them not only musically […]
Recordings, merchandise, concerts & more – How I get my music out of the digital sphere The songs are produced, the release date planned and the social media content already pre-produced? Great! But there’s more. Just because streaming platforms and social media have become the most important players doesn’t mean that your music has to […]
Title of the consultation: Promo & Marketing: Do-It-Yourself or Book-A-Professional? When it comes to releasing your own music, the question quickly arises: Should I actually do promotional work or marketing for my release? The answer is usually yes, but the much more important question is: To what extent can I, as a musician, do my […]
The Berlin event industry is taking a clear stand against right-wing extremism. You may have already seen the first posters of our campaign, which can currently be seen everywhere in the Berlin cityscape. The initiative is organised by the Berlin Music Commission’s event industry group. The group wants to send a strong signal for diversity, […]
