Sprechstunde Musikwirtschaft – Recordings, merchandise, concerts & more – How to get my music out of the digital sphere
Recordings, merchandise, concerts & more – How I get my music out of the digital sphere
The songs are produced, the release date planned and the social media content already pre-produced? Great! But there’s more. Just because streaming platforms and social media have become the most important players doesn’t mean that your music has to take place exclusively on the internet. Give people something physical that reminds them of you and allows them to support you financially. Give your fans and those who want to become fans the opportunity to see you away from their screens. Is it still worth it these days? That’s what we’ll talk about in this consultation!
Date and time
September 26, 10 a.m. – 12 p.m.
Topics of the webinar:
– Status quo: social media and streaming vs. everything else
– Experience: This is how important real-life presentation is in contrast to social media – Physical souvenirs: Does anyone still buy recordings today?
– The basics of sound carrier production
– The basics of merchandise production
– How to go live: How do I plan a release concert or a whole tour?
– Open Q&A session for further real-life promo ideas
Why should you take part?
Dealing with the production of physical products or concerts can often be overwhelming. Suddenly
suddenly GEMA wants something, suddenly you’re in contact with some club operators, suddenly fans want to order products that have to be shipped somehow. That can be overwhelming, but it shouldn’t put you off: Because physical products are still relevant, even if the digital world sometimes conveys the opposite. With her experience in product management, booking and tour management, especially for independent artists, Nelleke Schmidt can provide insight into what the first steps can look like, to tackle these issues.
About Nelleke Schmidt
Nelleke Schmidt is an artist and tour manager, product manager & music promoter from Berlin. Until 2021, she worked as a music journalist for various media (e.g. Laut.de, 365 Female MCs, JUICE, Weserkurier, TIDE Radio Hamburg, her own interview podcast), where she conducted interviews with numerous female musicians.These interviews and the insight into the reality of the artists’ lives ultimately led to the decision to no longer just observe, but to want to make a difference herself and support artists.
Since 2021, Nelleke has been supporting the MONA LINA press agency around Lina Burghausen as a music promoter. With a focus on queer artists and independent artists, she designs PR campaigns and release strategies and implements them alongside the artists in the form of press work in online, radio, TV and print. In 2023, Nelleke Schmidt also founded her management company angrierthanever, with which the artists Taby Pilgrim, Peat, Thizzy, DAS INTERNET and Weltraum AG are currently under contract. As part of angrierthanever, Nelleke is not only responsible for artist management, but also for product and tour management as well as concert booking. Nelleke also works as a freelance DJ, project manager, author and speaker.
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