Sprechstunde Musikwirtschaft – Do-It-Yourself or Book-A-Professional?
Title of the consultation: Promo & Marketing: Do-It-Yourself or Book-A-Professional?
When it comes to releasing your own music, the question quickly arises: Should I actually do promotional work or marketing for my release? The answer is usually yes, but the much more important question is: To what extent can I, as a musician, do my own promotion and marketing? What is the difference between the two things and where do I want to focus? Do I have enough resources to deal with it myself or is it worthwhile for me to work with professionals in marketing and PR? And how do I pay attention to my capacities, my money and my musical goals in all of this?
Date and time
August 22, 10 a.m. – 12 p.m.
Topics of the webinar:
– Differentiating PR / Marketing: what are the goals and strategies behind both?
– What PR / marketing services can professionals offer you / Where can you get what help? – Pros / cons of working with big players / professionals
– Alternative to collaboration: DIY promo / marketing
– First approaches to own promo work / own marketing approaches
– Compromises: Partly do it yourself, partly with professionals / funding etc.
– Q&A session
Why should you take part?
Nelleke Schmidt works in a PR agency on the one hand, but at the same time works as an independent artist manager at her management agency angrierthanever explicitly with artists who often cannot afford professional PR or marketing collaborations for financial reasons.The webinar thus brings an understanding view from both perspectives and unites the interests of artists WITH financial resources as well as artists without financial resources, who all share the desire to support their releases with PR and marketing.
About Nelleke Schmidt
Nelleke Schmidt is an artist and tour manager, product manager & music promoter from Berlin. Until 2021, she worked as a music journalist for various media (e.g. Laut.de, 365 Female MCs, JUICE, Weserkurier, TIDE Radio Hamburg, her own interview podcast), where she conducted interviews with numerous female musicians.These interviews and the insight into the reality of the artists’ lives ultimately led to the decision to no longer just observe, but to want to make a difference herself and support artists.
Since 2021, Nelleke has been supporting the MONA LINA press agency around Lina Burghausen as a music promoter. With a focus on queer artists and independent artists, she designs PR campaigns and release strategies and implements them alongside the artists in the form of press work in online, radio, TV and print. In 2023, Nelleke Schmidt also founded her management company angrierthanever, with which the artists Taby Pilgrim, Peat, Thizzy, DAS INTERNET and Weltraum AG are currently under contract. As part of angrierthanever, Nelleke is not only responsible for artist management, but also for product and tour management as well as concert booking. Nelleke also works as a freelance DJ, project manager, author and speaker.
